Jon Thompson
I shape brands, digital products and physical experiences around how people actually see, feel and move through them.
Butlin’s
Reconnecting a British leisure icon with its heritage
Helped shape a major brand repositioning across digital and on-resort guest touchpoints, carrying a renewed sense of optimism, colour and showmanship through campaigns, signage, maps, web, email and video.
Fabled by Marie Claire
Building a premium beauty brand across digital and physical retail
Created and helped shape the Fabled by Marie Claire brand across ecommerce, campaign, editorial and physical retail, carrying one visual and customer experience through website, print, in-store digital, signage and seasonal creative.
Next
Evolving the digital experience of one of Britain’s largest retailers
Led UI, creative and front-end teams through a major evolution of Next’s ecommerce experience, improving customer journeys, consistency and usability across UK and international platforms while balancing brand, trading and technical priorities.
Play’n GO
Turning game discovery into an entertainment experience
Lead creative and digital experience across Play’n GO’s global platforms and campaigns, combining UX, game discovery, video, design and interactive storytelling to create more playful audience experiences. My work spans digital product thinking, creative direction and integrated campaign development, bringing together design, web, video, content and marketing teams around one shared idea.
Building the team
Creating the conditions for good work
I’ve led creative, UX, web, video and front-end teams across different businesses and disciplines. My approach is hands-on, collaborative and clear: give people context, remove unnecessary friction, and create enough trust for strong ideas to surface.